Come and observe Chile through a magnifying glass to learn about Chilean identity expressions through popular culture. Cultures are more than a postcard. Peculiar and essential features of “chilenidad” can be appreciated in a complex and dynamic grid. I invite you to share discussions and contribute within three units your observations and analytical understanding plus value a heritage of customs, traditions, concepts, change and development, crisis and resilience that affect the population. Participate actively in an interdisciplinary dialogue with an integrated approach that in a globalized world business oriented will result a great gain.